Applied AI for GTM teams

Agent workflows on your own pipeline data, live in your revenue stack.

Intermediate·6 weeks·8 modules·39 lessons

Module 1 is open

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The 8 modules

Each one is a set of lessons and ends with one thing you keep. Open a module to see its lessons.

01The GTM AI operating modelMap the whole revenue process once, then choose the one part of it you will rebuild.4 lessons · ends with your baseline and use-case mapOpen
Write your baseline and use-case map
02Market and account intelligenceThe multimodal agent loop, applied to research a rep would otherwise do by hand.5 lessons · ends with your icp and account briefAccount
A free account opens this module and every other one.
03The messaging and campaign systemOne source message, adapted by the workflow to every channel you run.5 lessons · ends with your campaign systemAccount
A free account opens this module and every other one.
04AI-enabled sellingProspecting, call preparation and follow-up, on the briefs from module 2.5 lessons · ends with your sales sequenceAccount
A free account opens this module and every other one.
05Workflow deploymentThe workflow goes live in your stack. Launching it completes the course.5 lessons · ends with your automation diagramAccount
A free account opens this module and every other one.
06Revenue intelligenceWhat the workflow tells you about the pipeline once it has been running.5 lessons · ends with your pipeline scorecardAccount
A free account opens this module and every other one.
07Experimentation and ROIMeasure the same thing you measured in module 1, and state the difference.4 lessons · ends with your test log and outcome sheetAccount
A free account opens this module and every other one.
08Governance and capstoneThe controls that let it run without you, and the record that proves it ran.6 lessons · ends with your completion recordAccount
A free account opens this module and every other one.