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This lesson is not written yet. What follows is the outline it will be built on. The lab, the template and the artifact this module produces are real, and they are what the module is assessed on.
Module 1 is open with no account, and saving your progress is not. A free account keeps track of what you have finished.
Audience, message, format and constraints, plus what this delivery costs today.
Do this one in your own environment, on your own data.
Module 01 of Applied AI for video and media ends with one thing you keep: Creative brief and baseline. This lesson is one of the 4 pieces that produce it. If you only have time for part of this module, the parts that feed that artifact are the ones to do.
You should be able to say, in one sentence, what changed in your own process because of this lesson. If you cannot, work through the lab above again. The point is to have run this on something real, not to have finished it.