Applied AI for go-to-market

One permissioned campaign-to-pipeline workflow, built on your own data and measured after launch.

Beginner to intermediate·6 weeks·12 modules·36 lessons

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The 12 modules

Each one is a set of lessons and ends with one thing you keep. Open a module to see its lessons.

01Choose the revenue workflow and the metricTreat marketing, sales and revenue operations as one system, then pick the narrow part of it you will rebuild.3 lessons · ends with your workflow charter and baseline scorecardOpen
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02Operate across Claude, Codex and open modelsChoose a model by task and data sensitivity rather than by brand, and write the choice down.3 lessons · ends with your model selection matrixAccount
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03MCP, connectors and permissioned agentsGive an agent the smallest access that does the job, and keep a record of what it may touch.3 lessons · ends with your agent permission map and connection runbookAccount
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04Market, customer and account intelligenceTurn interviews, reviews, calls and CRM notes into a buyer picture you can defend line by line.3 lessons · ends with your icp card, buyer narrative and account briefAccount
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05The messaging and content operating systemTranslate buyer evidence into positioning, proof and a calendar that a team can actually run.3 lessons · ends with your message house and multi-channel content briefAccount
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06SEO and AI-search visibilityPeople-first search work, with generative-engine visibility treated as an extension of it.3 lessons · ends with your optimization brief, revised page and measurement planAccount
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07AI creative studio: images, ads and brand consistencyMove from brief to art direction to a controlled variation system, with claims and rights intact.3 lessons · ends with your creative brief, six variants and a selection rationaleAccount
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08Conversion-focused AI videoHooks, shot lists, captions and continuity for short paid and organic video that works without sound.3 lessons · ends with your master video, three variants and a prompt logAccount
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09Google Ads analysis through MCPConnect the official read-only ads connector, query it reproducibly, and turn what it returns into reviewed recommendations.3 lessons · ends with your query set, performance brief and change ticketAccount
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10Meta ads and supervised campaign operationsAnalysis and proposals by default, with every spend-affecting action behind a logged approval.3 lessons · ends with your account map, test matrix and approval recordAccount
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11Vibe-code the growth assetsBuild and publish the landing page, calculator or internal tool the campaign needs, with review and analytics intact.3 lessons · ends with your working growth asset, test checklist and analytics planAccount
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12Launch the campaign-to-pipeline capstoneAssemble everything into one governed workflow, run a bounded launch, and report what changed.3 lessons · ends with your completion recordAccount
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